ScHoolboy Q Returns With New Single 'Numb Numb Juice': Listen


As Lil Wayne once said, the drought is over. ScHoolboy Q made his long-awaited return on Thursday (March 14) with his first single in nearly three years with “Numb Numb Juice.” The sub-two-minute track officially kicks off the rollout leaning into Q’s anticipated fifth studio album.   

The TDE rapper rhymes acapella for the first six seconds, before the hard-hitting beat enters the picture. Production on the tune is handled by Chicago’s Nez & Rio, DJ Fu, and Hykeem Carter. “Two-door coupe, hoppin' out like Jack-in-the-Box, n---a/ I'm gon' shoot if this 30's all that I got, n---a/ Y'all on mute, ain't no back-talk on my block, n---a/ Numb numb juice to the head, fuck up the opps, n---,” he raps with a pugnacious tone.   

Groovy Q delivered on his promise after initially teasing his return at the start of the week. “2 more days,” he seemingly wrote out of nowhere to social media. “Numb Numb Juice” plays off of the California slang for alcohol, which was a ‘90s reference turned more mainstream by artists like E-40.

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Interview: Hip Hop Artist Baby Brown Talks Influence and The Evolution of Hip Hop

1.                  What music is on your playlist right now?

If have currently all popular releases in my playlist from german and US artists. I listen to all kind of music genres, so that i will be influenced in any way when producing new music.

2.                  How did you get involved in music?

As far as i can remember, i grew up with music. I started in the early years by writing down my thoughts, fears and feelings so that i can say, that music shaped me in an amazing way.

3.                  Who influenced you?

Many have shaped me like Lil Wayne, Jadakiss, Fabolous, 2Pac, Biggie and more ...

4.                  What do you feel about the current state of Hip Hop?

I think Hip Hop just changed, it does not have much to do with Real Talk anymore, it's more ´who´s better, faster and more famous. The messages are no longer real but that's just what people want to hear. It used to be real life now it's dream life.

5.                  What is your hottest song to date? Why?

My hottest song today is "Oriental Poison", which charted in 16 countries. 30 Millions clicks and numerous awards - and it is still a must in many countries. 

6.                  What makes you different from other artists/Producers?

I do my thing and do not give much of other opinions or what´s currently fame ... I make my music as I like it and I drive it very well. I'm a self made and managed it without help here and it was worth it. 1 man army.

7.                  With the music changing how to market your music what network are you utilizing? 

I have worked with several majors and do not want to name names, but I was always disappointed and then I founded BROWN ENTERTAINMENT (my record company) and got everything in hand from Spotify to Youtube to everything and now fly with me.

8.                  Which artist today would you like to collaborate with?

Booba, Tory Lanez, Lil Wayne ... many but my biggest collabo wish would be Jadakiss.

9.                  Any upcoming events?

Ya, I am fully booked in Turkey, Germany and other countries ... it is time for USA.

10.              Please give your social media info to the world






Amada Records Celebrates Earning Three Commemorative Billboard Plaques On Their Very First Release

Amada Records is a premier record label underneath the EAE Management Group umbrella and is distributed independently. Recently, the indie label has reported to us that they’ve charted numerous times, not just once. Their first album Tropical House Cruises To Jamaica, charted on Billboard’s Reggae Chart at #1, the Compilation Album Charts at #14, and #7 on Billboard’s Year End Chart gaining the most sales in the world, the year of 2018.

Whether despite or because of Ed Sheeran’s contributions, the project became surprisingly successful, especially considering it was the first release on a new indie label, Amada Records. The buzz led to its founder, an Atlanta marketer, and entrepreneur named AG The A&R, releasing a thematic companion piece, Hip Hop Cruises to Jamaica.

“We had a lot of negative feedback from hardcore reggae fans in regard to having Ed Sheeran on a reggae album,” label head Contractor tells me when we discuss some of these questions. “Most of the charts are dominated by American reggae bands; some Jamaicans worry about us losing reggae.”

But was seeing Sheeran in a Caribbean context really that big of a detour? The Jamaican national motto is “Out of Many, One People,” and though dominated by the African-derived drum—or its digital version—since Rasta’s 1970s rise, island music has always had a global strain. Since the late 15th century genocide of their indigenous people, the island’s inhabitants basically came there to work, whether forced or voluntarily. End result: Though essentially the product of African descendants, the house of reggae was also built by islanders of European, Lebanese, or Chinese extraction, and by the Indians who may well have worn the isle’s first locks—the traditional presentation of their ascetic holy men. The tribes that expat Jamaicans went on to create are even more outernational, all linked by the old Jamaican phrase that the Wailers once sang: “who feels it, knows it.” That group even cut a 1965 single, “Rude Boy,” with a soaring hook that named and reclaimed the 18th century European quadrille line dance, which was evidently still held in some affection despite dating from hellish plantation days.

But the problem arises when creators don’t reap the benefits financially, as has all too often been the case. Sixty-nine-year-old Jamaican DJ Big Youth, who appears with singer Dennis Brown on Step Forward Youth, forcefully exclaims, “Historically, Jamaican artists have been defrauded and disrespected from every angle and in every way. Since I began in the 1970s, people have claimed they own the rights to my music, when they never wrote a line, and I never signed anything with them.” In that knowledge, reclamation is foundational for the Cruises albums—a spirit that also motivated contributor Damian Marley, the founder of the real-life cruises that inspired Amada’s theme.

Spreading the wealth of music seems to be the direction of culture now, as downloading and now streaming have helped formerly niche genres boom and overthrow rock’s old commercial monolith. “The way they merge sounds today, genres are not going to exist 10 years from now,” says Hip Hop Cruises contributor Mojo Morgan. “No one wants to be boxed into one genre. Creatives today want their voices to be heard, freedom of expression, and I believe we are creating a new more eclectic type of music and music consumer.”

Are we solely our inherited DNA, or are we more than the sum of our plasma? Can we use culture as a tool to build a more constructive future? The combined energy and significance of these compilation releases suggests that we can.

To purchase the new Hip Hop Cruises To Jamaica album which includes bonus tracks from Chris Brown, Kali Ranks, Lauryn Hill, Quavo, C-Murder, Inno Combs & More, visit Amada Records’ official website here. You can stream the full album when it becomes available soon. Tropical House Cruises To Jamaica can only be streamed on Billboard’s website here.

Def Jam Celebrates 35 Years with ‘UNDISPUTED’ Compilation & Video Series


Legendary record label Def Jam turns 35 this year, and one of the ways they’re celebrating is UNDISPUTED – a video series and compilation featuring 17 new signees. A few of the names on Def Jam’s rookie roster are the Bay Area’s Sneakk, Lul G of SOBxRBE, Brooklyn MC Fetty Luciano, Cleveland’s YFL Kelvin, Harlem rappers TJ Porter and Dominic Lord, Georgia’s 17-year old Bernard Jabs, Jacksonville’s 18-year old YK Osiris, and Minneapolis’ Nimic Revenue. Peep the trailer above to get a taste of the UNDISPUTED vibes to come.

Both the compilation and video series are the result of a “rap camp” that took place back in November in Los Angeles. The eight part video series gives a behind-the-scenes look at everything that went down while the artists were making beats and bars down in L.A. UNDISPUTED is set to land March 8. The compilation is led by Sneakk’s “Sprayy” featuring YG and Tyga, released in December. Revisit it here.