PUMA Announces New North American Headquarters Just Outside of Boston

This week PUMA announces its plans to build a new North American headquarters in Somerville, Massachusetts, an urban city less than four miles from downtown Boston. With sights set for 2021, the new HQ will combine two PUMA offices, currently based in Boston and Westford.

“We’re excited to bring together our talented North American employees in Somerville, a diverse, vibrant city that reflects our values and culture, and will allow us to retain and recruit the best talent across our front and back-end operations,” says Bob Philion, President and CEO of PUMA North America. “This new headquarters will allow us to better collaborate, foster diversity of thought, creativity and innovation, and have fun while doing it.”

PUMA’s new headquarters will be located at 455 Grand Union Boulevard. The 150,000-square-feet location will house five floors of office space, allowing the company to fill roughly 550 positions. The Somerville HQ will also feature a 19,000-square-foot roof deck, complete with a recreational area and basketball court. Additional amenities include a state-of-the-art fitness center, an on-location kids room, plenty of bike storage, and a 2,300-square-foot balcony.

The photo above serves as a rendering of the Somerville headquarters. Again, PUMA is scheduled to relocate there in 2021.

Up next, take an exclusive look at the new OFF-WHITE sneakers at Virgil Abloh’s Paris pop-up.

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The Dr. Romanelli x Modernica Shell Chairs Gets a Champion Makeover

Los Angeles-based designer and customizer master Dr. Romanelli further showcases his impeccable skill set by unveiling a custom Side Shell chair by furniture company Modernica in his signature aesthetic. With the chair defined by its seat shell profile, molded to fit the contours of the human body, DRx utilized vintage Champion sweaters to elevate the chairs’ design and implementing it on the structure in a patchwork layout of vibrant colors. The chairs are also detailed with patches and embroidery details from the vintage sweaters, providing more character to the overall design.

Each chair is essentially unique with its clean deconstructed styling that combines colors of red, blue, orange, green and more for a truly eye-catching aesthetic. Availability and more information can be found on Dr. Romanelli and Modernica’s websites. Up next, take a look inside Daniel Arsham’s awe-inspiring Amsterdam show. Source link

Billionaire Boys Club Debuts Moon Man Collectible Signed by Pharrell Williams

Billionaire Boys Club has just unveiled its first official collector’s item, a limited edition Moon Man for one of its standout offerings to kick off the new year. Titled “LANDING 001,” the piece is a light grey/white vinyl figurine reflecting the brand’s signature astronaut. It’s designed with realistic details to showcase its meticulous craftsmanship. The notable markings include the BBC logo embossed on the rear of the backpack with Pharrell Williams’ signature in black (for limited numbers), alongside the suit’s distinctive instruments on the front, as well as the Flying B logo gracing the chest.

Extremely limited to 150 models, the Moon Man collectible also comes with a numbered silver coin, and the limited Pharrell Williams-signed models will be sold at random. If you’re looking to cop, you can only find it at the BBC NYC flagship, Miami pop-up and online beginning January 21 at 12 p.m. EST for $300.

For more shopping, Louis Vuitton is dropping four pairs of wireless earphones. Source link

Raf Simons Previews New Winter Collab With Templa

Following an initial release of his new Stan Smiths, Raf Simons gives us a look at yet another collaboration, this time with luxury outdoor performance brand Templa. Both labels have taken to social media to preview what is to come from the Winter 2019 drop.

While little information is provided, we see what appears to be a selection of ski/snowboarding suits, featuring matching pants and jackets. The garments are optioned in multiple colorways of blue, black, orange and white.

For now, this is all we have surrounding Raf Simons and Templa’s Winter 2019 collab, so as always, be sure to check back with us for more. Also, hit the comments to leave your early thoughts on the collection.

Up next, take a look at Raf Simons’ new SS19 campaign shot by Willy Vanderperre. Source link

Kim Jones’ FW19 Dior Men’s Collection Is a Deft Punk Masterpiece

As an avid collector, Kim Jones has an eye for pieces that have a lasting resonance. Among his personal archives are garments like jackets made from postal sacks by Christopher Nemeth, faded graphic tees from Vivienne Westwood and Malcolm McLaren’s seminal Seditionaries label, and rip-and-repair cream trousers by Judy Blame.

It was the heyday of punk, before the subculture had a unifying uniform. It still existed as a conceptual mindset about pushing the avant-garde forward and subverting the norm—hence, how Royal Stewart tartan came to represent The Sex Pistols as much as Queen Elizabeth.

For his Fall/Winter 2019 collection at Dior Men’s, Jones combed the Dior archive and the history of punk, bringing its original ideologies to the forefront in a collection befitting of a couture luxury house. After all, the trained artisans at Dior’s atelier are essentially a highly-skilled team that can bring just about anything into fruition, so the clothing manifests itself as a fusion of couture execution with a DIY mentality.

The invite to the show was a pouch covered in the art of Raymond Pettibon, the artist known for working with bands like Minor Threat, Black Flag (he designed the flag logo), and Sonic Youth album covers. Jones met him through actress Stella Schnabel, daughter of artist Julian Schnabel, and admits he was a bit starstruck initially. Source Link