The Portland Trailblazers’ C.J. McCollum played in Nike sneakers his entire college and NBA career until he signed with Li-Ning in 2017. Now in his second season with the Chinese brand, McCollum has his own signature shoe, the YuShuai 12.
Previously only available overseas, the NBA star’s signature shoe and accompanying apparel line will be sold in the United States for the first time at a pop-up in Portland, Oregon. The highlight of that event — aside from an appearance by McCollum himself — is the “Rose City” YuShuai 12, which features a black and rose gold makeup, with a rose pattern on the forefoot in addition to other nods to Portland, also known as the Rose City.
The pop-up, located at Index Portland and open January 19 and 20, will carry three footwear styles, including last summer’s Black Jack-inspired “Ace of Spades” YuShuai 12 and a line of apparel. The YuShuai 12 retails for $160.
Highsnobiety caught up with McCollum ahead of the pop-up in Portland to discuss his new signature shoe, its release in the United States, and what goes into designing his kicks. See More Pics